Brands with distributor networks often start by adding a trade login to their consumer storefront. It works for a month. Then a distributor asks why their price is wrong, finance asks why orders exceeded credit, and sales asks where the scheme accruals are.
What makes B2B different
B2B buying is a negotiated relationship encoded in rules. A portal has to model those rules, not hide them.
- Pricing by distributor tier, region, quantity and contract
- Credit limits and overdue holds enforced at order time
- Turnover, slab and quantity schemes accrued and settled by period
- Multi-user accounts with approval chains inside the distributor
- Statements, ledgers and claims instead of order history
Keep one catalogue and one stock position
The consumer storefront and the distributor portal should share item masters, stock and dispatch. Two catalogues drift within weeks. We build both on one commerce engine with channel-specific pricing and presentation.
Meet distributors where they are
Distributor staff order from mid-range phones and live on WhatsApp. A portal that works on a laptop only will be bypassed by a phone call. Mobile-first ordering with WhatsApp confirmations keeps the channel in the system.